Mrs Arierhi Joy Olawore (Nee Ijabor), is a visionary fashion designer and the creative force behind Dreamation Designs, known as DIIDII Designs, based in Lafia, Nasarawa State.
Her brand has the perfect collections of cloth with ancient and modern touch from Africa and being inspired by the African way of life.
The recent collection showcased by DIIDII Designs at the Fashion Finest African Show 2023 held at Balmoral Convention Centre, Federal Palace Hotel, Victoria Island, Lagos is a testament to the designer’s extraordinary talent and unique design aesthetic.
The collection beautifully merges African and European fashion, combining the timeless appeal of denim jeans with the vibrant Ankara fabric.
Each piece reflects the designer’s artistic vision, attention to detail, and commitment to cultural diversity.
The fusion of the iconic jeans fabric and the rich cultural symbolism of Ankara fabric is seamlessly incorporated into DIIDII Designs’ creations.
From denim adorned with Ankara appliqués to jeans featuring Ankara-printed pockets and accents, every garment tells a compelling story of the intersection between African and European cultures.
The design aesthetic is a harmonious blend of modern sophistication and timeless elegance, with clean lines, refined silhouettes, and exquisite tailoring.
The designer says she draws inspiration from nature, architecture, culture, and art to create fashion pieces that resonate with a contemporary audience while maintaining a sense of classic beauty.
At the show, colour plays a significant role in DIIDII Designs’ collections, ranging from soft, understated hues to bold, vibrant tones.
Also, the carefully selected and juxtaposed colours evoke emotions and enhance the overall impact of the garments.
Texture and fabric selection are also key elements, with a focus on exquisite materials that enhance the visual appeal and feel against the skin.
The collections feature intricate details, innovative techniques, and the art of embellishment, adding opulence and creating a sense of individuality.
According to her, DIIDII Designs aims to inspire confidence, beauty, and personal style through a balance of contemporary elegance and timeless sophistication.
The collection presented at the African Finest Fashion Show 2023 celebrates cultural fusion, inclusivity, and diversity.
By merging the structured elegance of denim with the expressive nature of Ankara, DIIDII Designs creates designs that are visually striking, and sophisticated and resonate with individuals who embrace their heritage while confidently entering the global fashion arena.
When asked about the secret of her success she said, “First of all, I would like to mention the sense of patience that I have developed through the years right since the time I began designing. This patience has always given me more courage to face the challenges and allowed me to go with the flow in a fiercely competitive industry”.
